Senior Living Specialists

A Subsidiary of Northbridge Companies - With an unwavering commitment to excellence, the leadership of Northbridge Advisory Services (NAS) brings a wealth of experience to the greater Northbridge Companies organization, encompassing over 30 years of dedicated work in the senior living field. NAS is involved in every facet of the industry, serving as owners, buyers, financiers, and consultants to investors, lenders, and providers alike.

Having successfully developed and operated over 85 senior living communities during their career, the principals of Northbridge Companies along with NAS leadership have capitalized over $1.5 billion of senior living assets. These accomplishments have solidified the companies’ position as trusted experts in the industry, with a commitment to leverage extensive expertise for the benefit of its clients.

NAS has earned a distinguished reputation for delivering a comprehensive range of consultative services in a discreet manner to prestigious private equity firms, lenders and real estate investment trusts (REIT), both on domestic and international fronts. Notably, NAS takes pride in the fact that 90% of its clients re-engage for additional engagements or long-term advisory assignments.

At the core of the NAS mission lies the dedication to surpassing client goals. The team works to craft strategies that align with its clients’ unique needs enabling NAS to offer smart and innovative approaches that yield measurable results.

Strategic Planning

Adapting strategies based on market dynamics, ensuring long-term business success


Expanding offerings and fostering partnerships to drive growth and profitability


Overseeing activities, managing resources efficiently to optimize customer and market demands

Sales & Marketing

Increasing opportunities and equipping teams to attract customers and build brand loyalty

Geer Village - North Canaan, CT

Tockwotton on the Waterfront - East Providence, RI

Kenilworth Park - Washington, D.C.

Case Studies

Explore our case studies showcasing personalized solutions for optimal results.

Northbridge apartment area

Start-Up Distress

A two-community portfolio situated in the Midwest encountered a setback during its third year of development, coupled with an unusually elevated level of resident dissatisfaction.

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Woman wearing a face mask, getting her temperature taken

A Pandemic and a Flood

A single asset in the crowded Atlanta suburban market found itself coping with the aftermath of a significant downturn post the Covid-19 Pandemic.

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Lease agreement paper

Mid-Atlantic Rate Push

Northbridge was engaged to evaluate the financial and operational standing of four assisted living and memory care communities located in the mid-Atlantic region.

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The Team

Jim Coughlin
Jim Coughlin
CEO & Co-Founder, Northbridge Companies
Wendy Nowokunski
Wendy Nowokunski
President & Co-Founder, Northbridge Companies
Renee Scudder
Renee Scudder
Chief Strategy Officer, Northbridge Companies
Sharon Ricardi
Sharon Ricardi
President, Northbridge Advisory Services
Greg Anderson
Greg Anderson
Senior Vice President, Northbridge Advisory Services
Bryan McKeever
Bryan McKeever
Sales & Marketing Specialist, Northbridge Advisory Services
Northbridge was effective in guiding all areas of our organization to growing a skilled team, set realistic priorities and goals, and ultimately bringing us to impressive census and revenue gains within the first year of opening the new facility.
Kevin McKay
Executive Director, Tockwotton on the Waterfront

Contact Us

71 Third Avenue, Burlington, MA 01803 | 781.272.2424