Full Service Senior Living Specialists

For over 20 years, Northbridge Advisory Services has been involved in every facet of the senior living industry having served as owners, buyers, financiers, and consultants. NAS has earned a distinguished reputation for delivering a comprehensive range of consultative services to prestigious private equity firms, lenders and real estate investment trusts (REIT), both on domestic and international fronts.

Taking an operational asset management approach,

NAS works alongside both the operator and owners to provide operations, sales, and marketing resources and accountability to ultimately achieve desired outcomes.  The experienced NAS team is known for being candid, transparent, and authentic.

Having successfully developed and operated over 85 senior living communities during their career, the principals of Northbridge Companies along with NAS leadership have capitalized over $1.5 billion of senior living assets. These accomplishments have solidified NAS’ position as trusted experts in the industry, with a commitment to leverage extensive expertise for the benefit of its clients.

We weren’t sure what to expect when we heard “a consultant” was coming to the communities. You immediately put us at ease by making it clear you were there to work by our side and truly help. Your wealth of knowledge was apparent from the start…you saw the direction we were heading and helped us chart the path. For all this, I am very grateful.

-National Operator CEO

Operational Asset Management

Providing asset-specific practices that increase operational efficacy


Leveraging best-in-class sales practices to drive conversions and increase leasing


Increasing lead generation opportunities and equipping teams to attract customers and build brand loyalty

Revenue Generation

Adapting leasing strategies based on market dynamics, ensuring long-term business success

Maple Ridge Lodge - West Essex, VT

Addison Place - Glastonbury, CT

Kenilworth Park - Washington, D.C.

Case Studies

Explore our case studies showcasing personalized solutions for optimal results.

Northbridge apartment area

Start-Up Distress

A two-community portfolio situated in the Midwest encountered a setback during its third year of development, coupled with an unusually elevated level of resident dissatisfaction.

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Turnaround to Stabilization

A single asset in the Northeast, previously shut off from admissions by the state led to being stagnant at 50% occupied. NAS was involved to correct reputation damage and operational challenges all during a pandemic.

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Lease agreement paper

Mid-Atlantic Rate Push

Northbridge was engaged to evaluate the financial and operational standing of four assisted living and memory care communities located in the mid-Atlantic region.

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The Team

Jim Coughlin
Jim Coughlin
CEO & Co-Founder
Northbridge Companies
Wendy Nowokunski
Wendy Nowokunski
President & Co-Founder
Northbridge Companies
Renee Scudder
Renee Scudder
Chief Strategy Officer
Northbridge Companies
Sharon Ricardi
Northbridge Advisory Services
Greg Anderson
Senior Vice President
Northbridge Advisory Services
Bryan McKeever
Sales & Marketing Specialist
Northbridge Advisory Services
Northbridge did a wonderful job positioning themselves with our operating partner as someone who is here to help all parties which is one of the biggest hurdles in introducing an outside party to our senior living partnerships. Greg and his team got into the weeds with our operator highlighting low-hanging fruit as well as more medium to long-term improvements to standardized sales team discipline. Overall, NAS’ efforts helped support and identify further investment into the community and corporate platform to aid in the success of the sales and marketing process
Results Through Collaboration
Vice President, Asset Management
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Contact Us

71 Third Avenue, Burlington, MA 01803 | 781.272.2424