Turnaround to Stabilization

Northbridge immediately addressed prior management deficiencies in staffing, positioning, and lead generation practices that were impairing both census and revenue performance. Of note, Northbridge focused on reputational issues that were adversely affecting the generation of new leads.

Northbridge acquired a research-based and nationally award-winning resident therapy and engagement platform, and successfully translated both the program and its outcomes to the markets as a significant differentiator. As leads grew and reputations improved, closings increased with tighter and more stringent sales and operations practices.

Census grew from 69% to the stabilized occupancy of 100% on schedule.

  • 90 units

    Dementia community

  • 100% Occupancy

    Start of engagement: 69%

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Featured Case Studies

Start Up Distress

A two-community portfolio situated in the Midwest encountered a setback during its third year of development, coupled with an unusually elevated level of resident dissatisfaction. The REIT that owned these assets reached out to NAS with a request to conduct our proprietary audit. Beyond the audit the engagement also included an evaluation of the competitors through site visits and assessments.

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Midwest-Southwest Turnaround to Stabilization

A private equity firm engaged NAS to partner alongside one of its national operators to drive the sales and marketing turnaround of five assets in the Midwest and Southwest, which were collectively stagnant at an average occupancy in the high 60% range.

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Mid-Atlantic Rate Push

Northbridge was engaged to evaluate the financial and operational standing of four assisted living and memory care communities located in the mid-Atlantic region. These assets had faced a decline in occupancy rates during the pandemic, elevating concern with the private equity ownership regarding the operator’s capacity to execute a turnaround.

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