Turnaround to Stabilization
Northbridge immediately addressed prior management deficiencies in staffing, positioning, and lead generation practices that were impairing both census and revenue performance. Of note, Northbridge focused on reputational issues that were adversely affecting the generation of new leads.
Northbridge acquired a research-based and nationally award-winning resident therapy and engagement platform, and successfully translated both the program and its outcomes to the markets as a significant differentiator. As leads grew and reputations improved, closings increased with tighter and more stringent sales and operations practices.
Census grew from 69% to the stabilized occupancy of 100% on schedule.